Additive coloring

EXBERRY Coloring Foods Supplier GNT Reveals Research on the Power of Color

The growth of personalization and personalization trends is fueling the demand for products that appeal to shoppers on a deeper level. GNT developed “The Power of Color” to help brands create color solutions to connect with their target consumers. Research combines consumer psychology and semiotics to provide unique insights into how color drives meaning across […]

Color constancy

Does color management really matter? See your images exactly as you intended.

by administrator posted Friday, November 26, 2021 3:00 AM EST You’re probably familiar with color management if you’ve spent any time in photography or videography. We’ve all taken pictures, ordered prints and noticed they had a flaw, like green plaster. “It wasn’t what it looked like when I took the picture!” is the most common […]

Additive coloring

Argentinian start-up creates food coloring from mushrooms

Microme, The Argentinian company synbio is currently working on the production of natural food colorings based on mushrooms, a market dominated by synthetics and animal products. The startup has developed a heat-stable vibrant red color made from fungi using synthetic biology and fermentation technology. The company’s co-founder and CEO, Ricky Cassini, said in an interview […]

Color constancy

Kyle Rittenhouse’s Colorblindness, Consistency, and Verdict – Baptist News Global

Right there in the middle of the most famous speech in 20th century American history – Martin Luther King’s “I Have a Dream” speech – was essentially a chimerical prayer that King’s “four little children will one day live in a nation where they will not be judged by the color of their skin but […]

Color constancy

Optical illusion, what color are the strawberries in the photo? They’re not red, they look better

This new optical illusion has a creator: Akiyoshi Kitaoka, a psychology professor at Ritsumeikan University College of Letters, Kyoto, Japan, and quickly went viral on the internet when it was shared on Twitter. You will be amazed, but the image (which you can see better at the bottom of the news) it does not contain […]

Additive coloring

Some female hummingbirds display male coloration to avoid harassment

Hummingbirds with the brightly colored feathers typical of males are less often harassed by other birds than those with dull female-colored feathers. Male coloration in a hummingbird species gives a social advantage to females displaying this color pattern. This study is the first to show these behaviors in action with live hummingbirds. Female hummingbirds sometimes […]

Color constancy

The impact of color on a brand

Not long in The Wizard of Oz, Dorothy leaves a black and white world and discovers Oz for the very first time in color. Eighty-two years later, it’s still an iconic cinematic breakthrough that demonstrates the power of color. Stories are exponentially richer in color, as is our emotional connection to them. In a colorless […]

Color constancy

Color Announces Series E Funding, Valued at $4.6 Billion, to Accelerate the Expansion of Accessible and Equitable Public Health Infrastructure

Over the past two years, Color has successfully implemented essential health care delivery programs in 16 states and at the federal level with the National Institutes of Health for employers, governments and school systems. The company currently operates the nation’s largest COVID-19 testing program for K-12 schools and has supported more than 6,500 testing sites […]

Color constancy

Fact: Human perception of color depends on many factors

Mahalo for supporting Honolulu Star-Advertiser. Enjoy this free story! Sunlight is the main illuminator. Its spectrum is a familiar rainbow with maximum emittance in a color most of us would call yellow-green. Different substances absorb, reflect and transmit different wavelengths of light that strikes their surface. The light that remains after this interaction determines the […]