Audi makes it easier for customers to customize a new car without resorting to aftermarket solutions. It expanded its color palette with two matte shades called Python Yellow and Dew Silver, respectively. Both are available on several variants of the TT and Q3.
The move reflects a growing trend in the automotive and motorcycle world: enthusiasts are increasingly willing to pay to stand out. And, while having a yellow and a silver available might seem reasonably simple, the process of deciding which colors to offer is incredibly time-consuming. Members of Audi’s design department begin by tracking various trends in key markets around the world. They then complete a feasibility study, create the color and name it. Each color is tailored to a specific audience, hence why Python Yellow is not available on the A8.
“The entire process of design, selection, technical implementation and color approval can take three to five years,” Audi noted. Engineers need to make sure it stands the test of time (and owner abuse) from Moscow, Russia, to Moscow, Idaho.
Audi’s images show the new colors on the TT RS and on the RS Q3 Sportback (which isn’t sold in America), but the company points out that even the standard TT, TTS and Q3 can be ordered with matte paint. . However, note that Python Yellow is TT only, while Dew Silver is Q3 specific. Pricing information has not been announced and we do not yet know if these colors will be available in our market; we have contacted the company and will update this story if we learn more. If so, they will undoubtedly be on the list of paid options.
Giving a car a matt finish is relatively complicated: it involves spraying on coats of primer, filler and color followed by an ultra-thin coat of matt clearcoat. Several quality-related checks are carried out before Audi sends the car to its new home. It’s a long process, but giving a car a brilliant paint job has never been easy. In the 1930s, car manufacturers often mixed ground fish scales with paint to achieve a metallic finish.