Spectral color

COLOR FACTORY CHICAGO IMMERSES GUESTS IN A SPECTRUM OF COLOR

CHICAGO

–Direct News–

The long-awaited third permanent Color Factory museum officially opened today in Chicago. The beloved destination immerses Chicagoans in art and color with experiences that engage all the senses, including 15 new installations and exciting artist partnerships on more than 25,000 square feet.

Color Factory wants its visitors to experience artistic wonder and bring the joy and inhibition they experience at the museum back into their daily lives. With successful locations in New York and Houston, the Chicago Museum invites visitors to embrace play and discovery and appeal to their senses in unexpected ways. Above all, Color Factory seeks to make the joy of art and color accessible to more people.

“We love Chicago and are thrilled to open our largest museum yet in the heart of the city. We are thrilled to share and celebrate Chicago’s diversity, culture and traditions through these dynamic facilities created in partnership with incredible artists. We can’t wait for guests to see, taste, touch, hear and smell color in a whole new way!” said Tina Malhotra, CEO of Color Factory.

In partnership with local and internationally renowned artists and creatives, the new Color Factory was designed specifically for Chicago and takes customers on a unique, dynamic and colorful journey. local artists Edra Soto and Akilah Townsend worked with Color Factory to develop an interactive color palette in Chicago; international artist Camille Walala created a vast labyrinth inspired by the architecture of the city, while Yuri SuzukiExperience plays with the link between what we see and what we hear.

Additionally, Color Factory partners with local institutions such as the Museum of Contemporary Art and the Willis Tower, nonprofits such as SocialWorks and 826CHI, and small businesses such as Kurimu and Bon Woman, on site at Color Factory and throughout the city.

As the largest exhibition space in company history featuring an impressive roster of artists and custom installations, Color Factory Chicago is set to be one of the city’s top destinations in 2022 – a destination to be do not miss.

Color Factory Chicago will be open Tuesday through Sunday from 9 a.m. to 8 p.m. Tickets are available for purchase for $38 for general admission and $28 for children (3-12). To purchase visit: https://colorfactory.co/chicago/.

Additional information about Color Factory is available online at: https://colorfactory.co.

ABOUT THE COLOR FACTORY

Color Factory is an interactive art museum that invites visitors to discover the joy of color through multi-sensory installations, immersive rooms and carefully curated moments. At each of our locations, Color Factory collaborates with artists, art institutions, non-profit organizations and partner brands to bring more art and color to the world.

At the heart of Color Factory’s mission and work are our partner artists. These creatives, designers and makers tell their unique stories through site-specific exhibits created especially for Color Factory. Our experiences are carefully designed to spark natural curiosity and encourage uninhibited play. Each shade is hand-selected and paired with a sensory experience to unleash the full power and impact of color. Inspired by the cities we call home, we create custom palettes for each of our locations and work to identify local charities and businesses to support and give back to the community.

Since our launch in 2017 with a temporary space in San Francisco, Color Factory has grown into a series of permanent locations in New York and Houston, with a new flagship location in Chicago this year. To learn more, visit www.colorfactory.co.

ABOUT THE WILLIS TOWER

Located in the heart of downtown Chicago, the Willis Tower is an iconic urban destination and a state-of-the-art, human-centered workplace. At 1,450 feet tall and 110 stories tall, the Willis Tower is one of the tallest buildings in the world, offering the area’s most breathtaking views of Chicago and Lake Michigan. The 103rd floor Skydeck attracts over 1.7 million visitors a year. The tower recently underwent a restorative $500 million street-to-sky transformation that included the addition of Catalog, a 300,000 square foot restaurant, entertainment and community experience, and a 30,000 square foot outdoor terrace. square feet and 150,000 square feet of tenant amenity space. Willis Tower is the tallest building in the nation to earn LEED Platinum certification from the US Green Building Council. For more information, visit WillisTower.com or connect on Facebook or Instagram.

Contact Details

Jalila Singerff | Senior Account Manager I [email protected] | 613.614.6777

+1 613-614-6777

[email protected]

Company Website

http://colorfactory.co/

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