Color naming

Diversify the workplace one drop of color at a time with ADCOLOR

ADCOLOR’s founder, Tiffany Warren, has one mission: to diversify the workplace.

Recently, a California judge struck down a law mandating corporate diversity, a move many felt was necessary to increase the number of underrepresented people on corporate boards. The timing for industry leaders like Warren couldn’t be better.

Warren is ready to literally add color to the workplace.

His founding and chairmanship of the non-profit community organization ADCOLOR shaped a whole new vocabulary for the world of work, leaving behind the days of monochrome.

“I’m trying to make an army of accomplices so that we can shorten the time for fairness,” Warren said.

Warren offers new ideas in the name of diversity and inclusion. She has crafted new titles like her current role as Head of Diversity and Inclusion at SONY, which has allowed her to break the mold of the age-old creative industry.

Have you ever thought about diversity and inclusion?

A question she keeps asking, highlighting the pressing need for diversity.

But if Warren was going to make a change, she was going to have to start from the bottom up.


From sugar points to FAFSA forms

“Enterprising behavior is in my blood,” Warren said.

The Boston native grew up with entrepreneurs all around her. She had her own versions of Oprah Winfrey and Jeff Bezos.

Examples of tough love and ingenuity gave Warren the perfect context to cultivate an entrepreneurial spirit just as she entered her teenage years.

Rewind the clock to Warren’s fifth-year student as she walks through the door boasting about her co-valedictorian status. Her cousins’ high fives didn’t stop her grandmother’s indifference.

“‘Okay, what’s next?'” Warren said, recounting the rude awakening.

“I didn’t have a lemonade stand but…she was my greatest teacher,” Warren said of her early days in the business world.

But the first glimpse of Warren’s business training was unorthodox, to say the least.

From his grandmother charging him 10 cents for candy canes, to his mother making a business out of helping Warren’s friends. “[My mom] was a prodigy,” as Warren reflected on his mother filling out FAFSA forms for future college applicants.


Awareness of the need for diversity in the workplace

ADCOLOR’s founder was certainly no stranger to success. The high achiever was consistently at the top of her class and graduated from Bentley University with a liberal arts degree.

Yet Warren’s fellowship was rarely associated with a sense of inclusion, “I had been in chambers since about fourth grade, where I was one of two people of color,” Warren said.

The business mogul has always made sure to include herself in multicultural networks, through roles such as her chairmanship of Bentley University’s Black United Body.

The higher Warren climbed the career ladder, the less diversity she saw.

There was simply no room for Black, Asian, Native American and Hawaiian leaders and innovators.

So Warren took matters into his own hands.


“It’s ADCOLOR magic”

ADCOLOR has “become a verb and a noun…it’s in people’s hearts,” Warren said.

There’s a buzz within the creative industry, pushing “ADCOLOR” into everyday vocabulary.

It is an organization that speaks to the strength, power and ingenuity within the black community. ADCOLOR draws attention to bright stars and their lack of inclusion.

After founding ADCOLOR in 2005, Warren sought to pioneer the inclusion of black and brown workers in the creative industries, especially those at the top of their game.


ADCOLOR wants to be the torchbearer of work diversification

“I have it a lot easier thanks to Martin Luther King. I have it a lot easier thanks to Coretta Scott King and Malcolm X,” Warren said with a subtly confident smile beaming across her face at the way she herself will take the story of black greatness a step further…

ADCOLOR is renowned for its annual awards show. Each year, they honor newcomers, rising stars and seasoned experts.

In addition, their conferences allow critical voices from the creative sectors to be heard.

It’s like a plan. “If people can see it, they can be it,” Warren said.

“When I launched, people told me I wouldn’t have people to honor in three years,” ADCOLOR’s founder said of the doubt and alarming lack of diversity people thought was ‘there was.

However, 2022 will see the 16th and 17th anniversary of the ADCOLOR conference and awards respectively, shattering previous expectations out of the water.

Although it started out as just a conference, today ADCOLOR has several different facets that set it apart from the rest.

ADCOLOR Futures and ADCOLOR Leaders have innovated the way ADCOLOR operates, building on the organization’s motto of “stand up and give back”.

Futures acts like a “real family,” Warren said. The program enables young individuals at the edge of their career to excel.

While the Leaders program is a pillar for the experienced without support. “Even at EVP, I’m still a learner. I’m always curious,” Warren said. The program seeks to give its members even more of what they already have: experience.

All the initiatives behind ADCOLOR add greater richness to workplace diversification.

“When I go back to my office, and I’m one of the two, I know I have a whole army behind me. [now]said Warren, “it’s ADCOLOR magic…it’s like my mantra.

The grind doesn’t stop

ADCOLOR and the founder will not remain complacent.

“I create, I make it happen and then I take it forward,” Warren said.

The tycoon’s accolades are hard to track.

From Broadway co-producer and TONY-winning hopeful, Warren’s “Thoughts of A Colored Man” graced the stage for 76 shows. Alongside Emmy nomination ADCOLOR, where she produced a concert in partnership with CMG and Wyclef Jean.

Warren seems to dominate the creative industry she wants to get into.

On the strength of her 25th year in the field of equality and inclusion, the executive vice-president of SONY is keen to maintain her humility.

The mission still remains.

“Staying humble and being hungry and staying on a mission,” Warren said, are her mental priorities whenever she’s overwhelmed with the accomplishments already behind her.

Warren is aware of the role entrusted to her.

“I don’t get punched or kicked or squirted,” like his freedom-fighting predecessors, Warren said. His mission ? Diversify the workplace for all. She will not be distracted by personal victories and will continue to fight.


Dropping your baby or getting them on stage

Despite Warren’s accomplished portfolio, her greatest success has nothing to do with diversity or business.

It’s letting loved ones shine first.

“My biggest accomplishment is being a really good aunt,” Warren said. The businesswoman has brought her niece on stage at the end of every ADCOLOR Awards to say goodnight since she was two years old.

“I love her so much and can’t wait to see her grow into the woman I know she will be,” Warren said.

Letting others take the limelight has always been easy. Still, giving up on his life’s work was unnatural.

“‘I only know what’s good for ADCOLOR!'” Warren said, mocking how she clung tightly to her bundle of joy before she could drop micromanagement.

“[Now] it’s about making sure everyone around the table has a point of view,” said Warren – reflecting on ADCOLOR’s past eight years passing the torch to the next group of visionaries.

The diversity and inclusion expert now sees herself in the role of mentor, taking inspiration from Tupac, Warren “may not change the world, but [hopes to] inspire the person who will do it”.

The victories Warren has under her belt have changed the world of diversity and inclusion, but the entrepreneur won’t back down.

She will continue to bring change and diversity to the workplace.

A classroom, a work desk, a playlist and a Grammy nomination all rolled into one.

ADCOLOR “is a movement,” Warren said.

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