Color naming

Redefining laminate color choice within the industry

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TEMPLE, Texas, Jan. 18, 2022 (GLOBE NEWSWIRE) — The commercial A&D community has been waiting for a color revolution — and the wait is finally over. Wilsonart has expanded its expertly curated Virtual Design Library (VDL) with the introduction of True Tones, a semi-custom laminate offering that is redefining color choice in the industry. In addition to the VDL Spectrum collection, True Tones includes 27 of the most sought after colors, plus the ability to create custom colors and branded surfaces. From deep blues to pastel greens and muted purples, True Tones brings the latest evolution in optical solid color to Wilsonart® High Pressure Laminate (HPL).

“With the tones of today and the technology of tomorrow, True Tones brings the creation of solid color laminates into a new era,” said Ricky Crow, vice president of high pressure laminate product management at Wilsonart. “Offering a wider range of solids has been a longstanding goal within the industry, and as an innovation leader, Wilsonart is proud to have taken capability to the next level by offering the structure of nearest solid color on the market.”

Going beyond the traditional neutral tones typically sought after by commercial spaces, True Tones has reinvented the color wheel and brings a vibrant edge to Wilsonart’s HPL offerings. Color selection couldn’t be more crucial as design accessibility and consumer demands continue to transform, so it was important that this collection appealed to the most important color authorities – inspiration from the best colors in painting of the year from the biggest names in painting helped the design experts at Wilsonart. generate a robust palette of 27 tones with infinite potential.

Elevating the True Tones collection even further is the ability to customize the colors. Offering easy color changes with brilliant precision for complete color flexibility, designers can easily provide clients with a color match for corporate or school colors, product branding and more – select just the color of your choice, and Wilsonart will create and ship a matching True Tone laminate. return of sample for approval.

“The brilliant color palette, combined with the customization capabilities of this collection, opens the door to endless design possibilities,” noted Crow. “With True Tones, it’s never been easier to show your true colors.”

Ideal for hospitality, healthcare, education, retail environments and more, True Tones by Wilsonart HPL provides a true “no-fuss” surface that can withstand the rigors of most indoor environments. An excellent low-maintenance solution, Wilsonart HPL offers exceptional long-term value with superior stain, wear, impact and scratch resistance compared to traditional veneers, vinyl and wood.

Featuring over 600 designs, Wilsonart’s Virtual Design Library offers unprecedented design choices for carefully selected interior surfaces. True to the durability and ease of maintenance that Wilsonart is renowned for, VDL designs also offer exceptional cleanability for long-lasting beauty and a high-quality appearance.

Designers and customers can learn more and explore cutting-edge tones paired with cutting-edge innovation at

About WilsonartWilsonart, a global leader in engineered surfaces, is on a mission to create surfaces people love, with service you can count on, delivered by caring people. The Company manufactures and distributes high-pressure laminates, quartz, solid surfaces, coordinating TFLs, edgebanding and other decorative engineered surface options for the office, education, healthcare markets. , residential, hospitality and retail. Operating under the Wilsonart®, Arborite®, Bushboard, Durcon®, KML, Laminart®, Mermaid™, New Leaf™, Polyrey®, Ralph Wilson®, Resopal®, Shore™, Technistone® and Wetwall™ brands, the Company is continually redefining decorative surfaces with improved performance and award-winning designs.

Contact:Brittni Olson LC Williams & Associates [email protected](312) 565-4624

A photo accompanying this announcement is available at

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Show your true colors with true tones

With 27 vibrant colors, it’s never been easier to show your true colors

Source: Wilsonart